Who even knows what astral projection is before they've watched this show? And why did it take me four days to realise the whole floaty lights thing just really made me think about the Spice Girls Viva Forever video? Just me? Because it seemed like nothing really in episodes 1-5 mattered when you got to the end, because who could've predicted (sorry but I don't think there are clues cleverly planted throughout) that it all hinged on ASTRAL PROJECTING. I felt this particularly keenly with Behind Her Eyes, personally - that I'd been tricked into wasting my time by the whole system. The trick is absolutely perfect for the streaming age, where shows need to build social buzz, they need you to watch all the episodes quickly so others 'need' to so they don't get spoilered, therefore gaming that buzz and the Netflix algorithm and shoving it to the top of their charts when we're all sat at home, desperate for something new to fill our time.īecause whereas selling something as funny, clever, beautiful or thrilling might mean that within episode one and two you take a view that it's not really for you because you don't also hold those things to be true actually, promoting the ending means (and this sounds obvious but.) you'll KEEP WATCHING AND WATCHING AND WATCHING even as you become less and less convinced that what you're investing in is worth it.
READ MORE: All Of The Clues In Behind Her Eyes That Gave Away The Plot Twist Ending But that was 90-120 mins and you probably also got some popcorn and maybe even a date. Teasing and giving weight and prize to 'that twist ending' of Behind Her Eyes is a familiar marketing trick - think Usual Suspects, Sixth Sense, Se7en and how you went to see them, anticipating a gleeful trick being played on you. It meant every time you popped online to check how many episodes there were, where you'd seen Tom Bateman (David) and Simona Brown (Louise) before or who was Eve Hewson's (Adele) dad - you'd be greeted by those headlines, your interest piqued further. While Netflix even started a hashtag BEFORE THE SHOW HAD AIRED that says '#WTFthatending' (following on from the campaign that had circled around the book, by Sarah Pinborough), media outlets followed suit by publishing a hundred articles headlined 'Behind Her Eyes: THAT WTF ending, explained'.
In hindsight I'm annoyed at myself for falling for a super obvious marketing trick and deciding to dedicate six hours of my weekend just so I could be up to speed with what Netflix meant by all the buzz around Behind Her Eyes and 'that ending'.
0 kommentar(er)
